Reverse Innovation: The Newest Book on Innovation
From the World’s Foremost Experts
#1 Wall Street Journal Best Seller
#5 New York Times Best Seller
#1 USA Today Best Seller
#1 Barnes & Noble Best Seller
#1 Amazon Business Best Seller
PUBLISHER’S BOOK DESCRIPTION: Reverse Innovation introduces the idea of developing in emerging markets first—instead of scaling down rich world products—to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business Review, the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors: “Reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not.” Foreword by Chairman and CEO of PepsiCo Indra Nooyi. Intervew with GE Chairman and CEO Jeff Immelt.
Watch VG talk about Reverse Innovation
at TEDx Big Apple
More Attention for Reverse Innovation
- Read an article on Reverse Innovation by Chris and Vijay in Leadership Excellence (PDF)
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